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Research and Design

that brings clarity

to complexity

Research and design that brings clarity to complexity

Dupla Studios is a user experience and digital
product studio based in Seattle, WA.

Insights and

designs that

turn customers

into evangelists.

Here’s why we’re different

We know big business.

Dupla was founded by researchers and designers at Microsoft and Amazon. We know how much organizational context matters.

Engagement models
customized for you.

One size does not fit all. We pride ourselves on building client programs that are flexible and agile. We meet the needs of our clients, not resource the needs of our consultancy.

We obsess about your
business as much as you do.

80% of our clients come back for more. We take pride in paving the road to your business’ success as if it was our own. We take customer obsession to a new level.

“Dupla Studios gave us insights we hadn’t gotten on our own from all our telemetry, focus groups, surveys, and other user research avenues. Their approach eliminated our team's blind spots and gave us actionable insights that informed our very next sprint as well as long term planning and strategy.”

Tim Rich,

Senior Program Manager at Microsoft



Our methods lead to the discovery of deep insights, allowing us to prioritize what matters most for your customers. That way delight is just a natural part of our outcomes.

  • User and Stakeholder Interviews
  • Surveys
  • Ethnographic Research
  • Contextual Inquiry
  • Diary Studies
  • Personas and Customers Profiles
  • Competitive Analysis
  • Design Workshops
  • Interaction Design
  • Visual Design
  • Rapid Prototyping
  • Design Specs
  • Brand Design
  • Motion Design
  • Information Architecture

Our designs inspire your users to become your most loyal evangelists. Why settle for hitting the bar when you can completely redefine it?





You don’t want to bet your product on luck or opinion. Our data-driven designs guarantee that the product we create makes your brand a buzzword.

  • Experience Baselining & Benchmarking
  • Expert Reviews
  • Usability Testing
  • Field Trials

“Dupla Studios specializes in walking in and understanding complex systems very quickly. Being specialists in complexity allowed Dupla to provide us meaningful research insights that we didn’t get from other vendors, all with efficiency and speed of execution.”

Lada Gorlenko,

Director of Experience Research at Smartsheet

We’re proud of

our long-term


We believe all projects are strategic
and no task is too small.

User Research and Product Design for Microsoft Experts’ consumer and expert-facing experiences.
Evaluation and improvement of Smartsheet’s benchmarking process with a meta-analysis across all pillars.
User Research and Product Design for an autonomous boating system.
User Research for upcoming releases of the Alexa Echo Show.
Product Design for MURAL’s onboarding experience.
Autonomous vision video for CES, the Consumer Electronic Show.
User Research and Product Design for event production and logistics.
Product Design for the autonomous vehicle teleoperator cockpit.
Card Sort and Evaluative Research for Ziply’s website redesign.

“Dupla Studios took a complex workflow process and boiled it down to a simple user experience. This is a key differentiator in their work. It’s about deeply understanding our customers and creating a product they’ll love.”

Allison Andrews-Reyes,

Global Director at Google