Fractional Design Leadership for Startups
Led by founder Melissa Quintanilha, Dupla Studios provides experienced product design judgment, strategic leadership, and hands-on execution — without the full-time commitment.
Led by founder Melissa Quintanilha, Dupla Studios provides experienced product design judgment, strategic leadership, and hands-on execution — without the full-time commitment.
How We Help
Increase activation and adoption through onboarding improvements, journey optimization, and focused product execution.
Strengthen investor confidence through compelling product storytelling, positioning, and demos.
Build the foundation for growth through team mentorship, hiring support, process improvements, and cross-functional alignment.
Every engagement starts by creating clarity. Depending on your goals, that may mean a Discovery Sprint to identify growth opportunities and priorities, or a Rapid Concept Sprint to transform ideas into compelling product experiences for stakeholders and investors.
0→1 product design for a connected worker platform, defining admin and frontline experiences across web, mobile, and wearable interfaces.
Complete UX redesign introducing a relational graph-based experience that improved speed, usability, and reduced onboarding complexity.
0→1 product concept connecting experts with knowledge workers, defining early product strategy, core experience flows, and product direction.
Product design for an at-home blood collection experience, shaping a guided companion app and e2e patient journey across digital and physical touchpoints.
Onboarding experience combining product education and personalized setup to improve activation through a non-form-based flow.
Experience improvement for internal Amazon product, shaping how product attributes support discoverability, filtering, and product experience at scale.
Case study
How we designed an unparalleled platform to manage the logistics of the events we all know and love, from the VMAs to the NBA.
Geoff McDonald
CEO @ Ambassador
Case study
How we designed for the safe and remote control of autonomous vehicles.
Phil Huber
Chief Product Officer @ Augmentir
Case study
How we designed a vision for a platform that enables seniors to live independently and age at home.
Alison Andrews-Reyes
Global Director @ Google
I've been designing digital products since 2001, helping companies create better user experiences and make better product decisions.
Before founding Dupla Studios in 2015, I spent seven years as a Senior Designer at Microsoft. Since then, I've partnered with companies including Amazon, Google, Microsoft, Smartsheet, and MURAL, helping teams navigate growth, fundraising, and scale. Our work was recognized as a finalist for the 2024 IxDA Interaction Design Awards.
What I enjoy most is working closely with founders and product teams over time — not just designing solutions, but helping identify what matters most and seeing ideas through to real business impact.
What makes me different
Product judgment + execution
I help teams decide what to build, then help bring it to life.
Design + technical fluency
With a BS in Computer Science and an MFA in Design, I work comfortably across product, engineering, and design.
Experience across stages
From early-stage startups to products used by millions, I've spent two decades helping teams build and grow software products.
