Think You’re Not Creative? These 3 Strategies Will Prove You Wrong

“I’m just not the creative type” — Have you heard these words before? Do you refer to other people as “creatives”, as if there’s this…


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I’m Not Unhappy, I’m a Designer

“If the calling is true, though we may not have gone where we intended, we will surely end up where we need to be.” ―Steve Goodier Do you…


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The 2 Tools Every Remarkable Designer Uses Before Any Other

This post is not about a designer’s curated list of favorite tools for the year. It’s about the essential tools. The ones every product…


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Companies Who Make Great UX Hires Know These Two Things

Dupla, like many agencies and studios around the world, moves fluidly between working with small organizations and large corporations.…


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Innovate Like a Boss Even When All Ideas Seem To Be Taken

Have you ever looked at a new product or service and thought to yourself: "Why didn’t I think of that?" You see such a genius (yet simple)…


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woman showing results of surveys on a laptop

5 tips to create useful surveys and 2 ways you can ruin your data

I was recently talking to a colleague who teaches at a college nearby. She lamented the number of times she has seen organizations spit out…


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Discovering the Unstated — Building Trust in Customer Interviews

Trust is defined by Merriam-Webster as “Assured reliance on the character, ability, strength, or truth of someone or something”. Trust is…


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3 Years of Dupla and The Launch of Dupla Dreams

3 years ago Kevin Decker and I left our respective senior positions at corporations to go after a long held dream of starting our own…


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4 Design Leadership Activities That Can Make or Break the Success of a Product

Are you looking to ship the next successful product? Or wondering why years of investment in your current product eventually started…


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Facilitating product success — The 3 steps to getting the most out of your usability study

Usability has been around for a lot of years. Some people trace its growth from the early 1900s when Frederick Taylor published his…


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